Change Is Afoot In Music Video

Music, Streaming, TV/Film

sz_header_image-1Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is merging its YouTube Music and Google Play Music teams while on the other hand Vevo has announced it is postponing the launch of its subscription service in favour of prioritising global expansion. These are both important developments in their own rights but together form part of a changing narrative for music video.

Music video is streaming music’s killer app. According to MIDiA’s latest consumer survey, 45% of consumers watch music videos on YouTube or Vevo every month, while 25% of consumers use YouTube for music every week (more than any of the streaming audio services). So what YouTube and Vevo do has real impact.

Read Article: Music Industry Blog

VuHaus to Live Stream Xponential Music Festival

Blog, Live Streaming, Music, Streaming

Screen Shot 2016-07-21 at 12.06.50 PMThe 2016 XPoNential Music Festival will take place July 22 – 24 at Wiggins Park and BB&T Pavilion in Camden County, New Jersey. Organized by University of Pennsylvania radio station WXPN, the lineup for the event in its 12 year has been revealed.

Can’t make it to Philly this weekend? Watch the 3-day festival live on VuHaus – a non-profit, digital music video service that introduces emerging and established artists to new audiences.

The video platform will live stream select performances, all for free!

The two stages at Wiggins Park, adjacent to the BB&T Pavilion, will be filled with dozens of artists performing throughout the weekend, including a solo performance by Father John Misty, Josh Ritter and The Royal City Band, Preservation Hall Jazz Band, The Felice Brothers, The Districts, Femi Kuti & The Positive Force, David Wax Museum, The Suffers, Darlingside, Chicano Batman, Low Cut Connie, Diane Coffee, The Record Company and more.

Tune in here to see what’s coming up.

Through a website and mobile app, VuHaus aggregates performance videos and interviews from leading “Music Discovery” public radio stations from markets across the U.S. Unique video channels will include nationally curated playlists, local market playlists, and custom playlists from artists and others.

Check them out – a very cool music video service with an awesome archive of live concerts and upcoming shows. The Jayhawks live content is so good!

 

Music Streaming Doubles, Exceeds Video Streams

Blog, Business, Music, Streaming

download11Music streaming in the digital media world has taken a new direction. For the first time, audio streaming has topped video streaming, according to a new report.There have been 114.2 billion audio streams for the first six months of 2016 versus 95.1 billion video streams, according to a report by music researcher BuzzAngle Music.

A year ago, for the same period, there were 77.3 billion video streams and 55.0 billion audio streams. Audio streaming has more than doubled — 107.8% — versus a year ago, with video streaming up 23%. Overall streaming activity has grown 58.3% to 209.4 billion streams.

Source: MediaPost

SoundCloud says it is Debuting Video Ads on Mobile in US

Blog, Monetization, Music

SoundCloud is adding video ads, the latest service to roll out the commercial format. Often referred to as the “YouTube for audio,” SoundCloud said Tuesday it is debuting video advertising across its mobile apps in the United States. The ads, which can be either horizontal or vertical format, will pop up between tracks when your screen is on and the SoundCloud app is actively engaged in the foreground. In other words, you’ll see video ads when you’re actually using it, not when SoundCloud is playing in your pocket.

Source: CNET

Spotify Pushes Further Into Video With Original Slate of Shows

Blog, Deals, Monetization, Spotify

Spotify Ltd. is making 12 original series with the likes of actor Tim Robbins and Def Jam Records co-founder Russell Simmons, a dramatic expansion of video offerings from the Swedish music-streaming service.

Spotify will unveil plans for its first slate of original shows Monday, a year after adding clips from the BBC and Comedy Central. Episodes of every program, which range from a few minutes to 15 minutes, will be available to free and paid Spotify users in the U.S., U.K., Germany and Sweden.

Source: Bloomberg

Reality Check: Video Won’t Save the Day for Digital Publishers Desperate for Growth

Blog, Distribution, Monetization

Video is sexy. Video is lucrative. Video works on both the big screen and the smallest mobile screen. Video is also very hard to do, extremely hard to scale and highly unlikely to be much of a lifeline for VC-addled publishers desperate for growth areas.

Mashable, which laid off 30 editorial staffers last week, is the just latest digital publication that believes video is the future. The layoffs, as well as a $15 million investment Mashable received from Turner Broadcasting, are intended to reposition the company toward producing more video content including TV shows. To varying degrees, publishers ranging from BuzzFeed to Mic, Elite Daily and Upworthy are all betting their futures on mastering video, with the belief that distribution deals and lucrative video-ad dollars will follow.

Source: Digiday