Apple, Spotify Head Back to SXSW as Subscription Wars Heat Up

Music and tech fans are making their annual pilgrimage to Austin, Texas, this week for the South By Southwest (SXSW) festival.

What began 30 years ago as a showcase for local musicians has morphed into a must attend event for startup entrepreneurs and musical talent alike.“The way they’ve structured the festival is pretty genius,” Canadian-born entrepreneur and musician Jared Gutstadt told BNN in a phone interview. Gutstadt — president, chief creative officer and co-founder of audio creative agency Jingle Punks — is a long-time SXSW attendee. T

his year, his firm will be marketing its partnership with iHeartRadio to create radio jingles on behalf of brands.

Read Article: BNN

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