Triton Digital announced today that Stingray has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both open and private marketplace deals.
Stingray has a good reason to proudly wave its maple leaf today. The Stingray Music mobile app – the only 100% Canadian-made free music app – hit a major milestone by topping 2 million downloads, doubling the number reached in 2016. Over 60% of downloads originated in Canada, confirming widespread adoption across the country.
The Stingray Music mobile app is a free service available to Canadians through entertainment content providers such as pay TV providers and mobile operators.