Spotify, AXS Partner To Deliver Personalized Event Recommendations

AXS and Spotify have announced a global partnership where music listeners will get personalized recommendations for live events in their area through the tens of thousands of live events AXS tickets annually.

The more than 100 million active Spotify users will be able to buy AXS tickets through the Spotify desktop or mobile app. Personalized event recommendations of AXS events will be based on listening behavior, artist preferences, user location and will be delivered to the listener in multiple ways.

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Spotify Just Hired 2 Former WPP Execs to Take Closer Aim at Ad Agencies and Auto Brands

Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than 20 years of experience, most recently at WPP-owned GroupM/Mediacom, where she was evp, global head of partnership integration. She will be based in New York with Spotify.

Read Article: Adweek

Spotify Acquires Niland

Spotify has announced the acquisition of Niland, a music recommendation engine based on Artificial Intelligence technology. The Paris-based start-up specializes in music analysis technology, made available via an API, which relies on machine learning to recommend music and create playlists.

Via Spotify: “Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time.”

The team from Niland will join Spotify’s New York office. The plan is to help Spotify continue innovating and improving recommendation and personalization technologies resulting in more music discovery which benefits both fans and artists.

Spotify Acquires Mediachain Labs

Mediachain Labs, designed to explore how the next generation of blockchains and open, peer-to-peer protocols would empower creators to better reach their audiences and earn a living, has been acquired by Spotify.

Brooklyn-based Mediachain Labs has been the driving force behind the Mediachain project, a world-class blockchain research agenda and open source protocol to better manage data that is critical to the health of the music industry.

The Mediachain team will join Spotify’s New York City offices and help further Spotify’s journey towards a more fair, transparent and rewarding music industry for creators and rights owners.

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Spotify, Merlin Ink Global License Agreement for the World’s Leading Independent Record Labels

Spotify and Merlin, the global digital rights agency for the independent label sector, today announced a new multi-year license agreement – ensuring the world’s leading independent record labels and their artists will remain at the core of Spotify’s offering to music fans.

Continuing a successful nine-year partnership, the agreement is structured to reflect and promote the value of Merlin’s collective offering of its members’ repertoire, while offering improved marketing and advertising opportunities and enhanced access to data.

Merlin member labels can also participate in Spotify’s recently announced flexible release policy.

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Spotify Premium for Students Launches in 33 New Countries

Spotify is debuting Spotify Premium for Students in 33 new countries around the world. Spotify Premium for Students allows all registered students to enjoy Spotify Premium – and all of the many benefits that come with being a Premium subscriber – for around half the standard price.

Today’s launch of Spotify Premium for Students means that university students in 33 new countries around the world are now able to to purchase Spotify Premium for half price. The offer is open to students for every year of their student life, and is available immediately from today.

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How Spotify is Wooing Brands

The world’s largest music streaming service is ramping up its efforts to attract advertisers in the Philippines, where its recent TNS-commissioned study showed two in five Filipinos with Internet access listen to music on Spotify.

Joanna Wong, head of business marketing for Spotify in Asia Pacific, shared some insights on how the tech company is trying to woo brands in the Philippines.

“Moments-based marketing” is one key trend that Spotify believes will go mainstream this year.

“It really allows marketers to really send the right message to the right audience at the right time,” she said in a recent interview with BusinessWorld.

Read Article: BusinessWorld

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