SOCAN today announced it has partnered with Pioneer DJ Corporation of Japan to become the first music rights organization in North America to use direct metadata extraction technology, KUVO, to identify electronic dance music performances automatically and seamlessly in nightclubs and other electronic music venues.
The Pioneer-KUVO device is being provided voluntarily to nightclubs, beginning with the Toronto area, as an additional aspect of their SOCAN music license agreement. Once installed, the KUVO device easily plugs into a DJ’s mixing board, capturing metadata from the music, which is then collected and relayed to SOCAN to tabulate and distribute royalties more accurately to the copyright holders of the music.
Simply put, KUVO helps to ensure that the correct owners of music used in nightclubs are compensated accurately from the music licenses already being paid. There are no additional costs, expectations or maintenance required from electronic music venues that voluntarily adopt the easily-installed system.
“For years we’ve been dissatisfied with the system in place, knowing that not all licenses we pay are getting in to the hands of artists behind the music played in our venues and at our events,” said Joel Smye, owner of CODA nightclub in downtown Toronto, one of the largest and most successful electronic music venues in Canada and the first to adopt the technology. “Now, through technology, the use of a simple device will ensure that the music licenses that we pay and have always paid will go to the right people.”