Spotify has proven vital to emerging and independent artists for distribution and income–and now as a launch pad for serious marketing efforts. From a tiny fraction of overall listening ten years ago to a huge slice now, streaming platforms provide a new place for independent artists to actively engage fans.
Thanks to CD Baby’s recent new offerings via marketing platform Show.co, artists have more ways to reach listeners and build an audience. The coolest feature: pre-save campaigns that automatically convert post-release to “save,” a feature unique to CD Baby and show.co. It’s like the beloved iTunes pre-sale links, but for a new streaming reality.
CD Baby offers a set of tools that opens up possibilities once only within the reach of major labels–free to all CD Baby artists.