Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Blog, Monetization, Streaming

OpenText announced Pandora selected OpenText Media Management as the asset storage and management application for its audio and display advertising.

Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of this customization is an intelligent media strategy. Providing advertisers with an engaging, targeted, scalable platform is an integral part of Pandora’s business strategy.