Music Business Regains Confidence In the Chinese Market

Blog, Music, Streaming

mobile_music_1487070222 Chinese digital music platforms are gaining more and more attention from music entertainment firms in other countries. On February 27th, leading Chinese digital music platform NetEase Cloud Music and Japan’s biggest music entertainment firm Avex Group Holdings Inc. announced the signing of an agreement forming a strategic partnership that grants the Chinese platform an exclusive license in mainland China to the copyright of all the songs in the Japanese firm’s massive portfolio.

Many of Japan’s leading artists can be found in the portfolio including Ayumi Hamasaki, Every Little Thing, Koda Kumi, Ai Otsuka, AAA and the Wagakki Band. The entire music collection in the portfolio is already available on the NetEase Cloud Music platform for any Chinese user who would like to give some of the tunes a listen.

Chinese music industry insiders said that after years of talks between the two countries’ many firms involved in the music trade going nowhere, this “breakthrough” agreement between NetEase and Avex could mark the beginning of a new era for the sector and a harbinger for similar agreements, not only with other Japanese entertainment firms, but also with owners of large music portfolios in other countries, creating an environment where music, whether from Japan or elsewhere, enjoys the same legal protections in China as it does in the rest of the developed world.

Avex, NetEase Cloud Music to Deliver Copyright-protected Japanese Music to Chinese Audiences

Blog, Copyright, Music, Streaming

image Japan’s biggest music entertainment firm, Avex Group, and leading Chinese digital music platform, NetEase Cloud Music, announced the signing of an agreement forming a strategic partnership that grants the Chinese platform an exclusive license to Japanese music copyrights in mainland China. Both parties have said that they are committed to the introduction and promotion of a legal framework for the protection of the copyright of Japanese music in the mainland China market.

With the signing of the agreement, Avex has granted NetEase Cloud Music the exclusive license in mainland China to the copyright of the entire inventory of songs of artists that have signed with Avex, placing NetEase Cloud Music in the position of being the platform with the largest collection of Japanese music with proper copyright protection in mainland China. At the same time, the Chinese platform will become the exclusive management agent for the copyrights of these songs in mainland China, in terms of promotion, sales and distribution of the music as well as administration of the copyright, in a move to help Avex expand in the market.