Napster and Rakuten Partner to Grow Music Streaming in Japan

Napster today announced a new partnership with Japanese internet services company Rakuten to enhance Rakuten’s on-demand music streaming service, Rakuten Music.

Napster will deliver song playback and curated playlists from its catalog to Rakuten Music, with a total of over 20 million songs to be added by fall 2017.

The two companies are also working on other collaborations to enhance the features of the Rakuten Music service.

Japan is the world’s second largest music market after the United States. While CDs and other physical formats still dominate the music industry in Japan, streaming services are beginning to gain momentum.

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Napster Unveils New Interactive Playlist Maker, GIPHY Integration

Following novel product updates and strategic partnerships with unique brands, Napster today announced new playlist builder capabilities and awesome features powered by GIPHY.

Available now in its award-winning iOS and Android mobile apps, Napster’s Interactive Playlist Maker features custom playlist recommendations with a simple “Tinder-like” swiping functionality to easily add or pass on recommended songs. And, tapping into GIPHY’s extensive library, Napster users now have access to all the GIFs to visually personalize their playlists, marking the first GIF functionality in a music streaming service.

“At Napster, we’re focused on making playlist building and sharing easier, more intuitive and more expressive for each listener,” Mike Davis, Napster CEO said. “Early testing showed that Napster subscribers are nearly twice as likely to share playlists featured with a GIF. We’re thrilled to partner with GIPHY to roll out features that help our subscribers bring their playlists to life, and share more music.”

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Napster on Metallica, Making Music Personal and the Future of Streaming

It’s 2000 and peer-to-peer poster boy Napster is in the courts. Metallica, lead by drummer Lars Ulrich, has waged war on the site because the band’s songs were being downloaded by users for free.

Napster eventually settled but it was the beginning of the end for that iteration of the service. By 2001, Napster, which boasted 26 million users, was gone – torn apart by record company lawsuits.

This should have been music to Metallica’s ears but the backlash was severe. Napster fans felt Metallica singled Napster out, when it was just one of many P2P services that were sharing music illegally. They also felt Metallica was trying to stymie the future of music – a future where millions of tracks are available to all at the press of a button.

Source: TechRadar

Even, Napster Launch First-Ever Personalized Sound Feature within a Music Streaming Service

evenNapster, and MeQ Inc., creator of Even and the Even EarPrint, have launched the first fully-personalized listening experience within a music streaming service. Starting today, Napster subscribers on iOS can create a customized sound experience, the Even EarPrint, directly within the Napster application with any pair of earphones or headphones. The Even EarPrint set up takes approximately 90 seconds. Once a Napster subscriber completes an EarPrint, he or she automatically hears music tuned to his or her unique hearing, in real time.

“We are excited to partner with Napster to offer our breakthrough Even EarPrint to millions of Napster listeners,” said Danny Aronson, CEO and co-founder of Even. “Even’s EarPrint technology challenges the two basic precepts of personalized audio — that we all hear the same way and that we all have perfect hearing. The integration between Even and Napster is a first-of-its-kind capability that allows us to bring the breakthrough Even listening experience to many more people.”

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The Day Napster Died and Changed the Music Industry Forever

Today, file sharing is second nature. The sanctity of intellectual property is at the mercy of Dropbox, Google Drive, and, above all, our own individual moral codes (which, judging by the financially strapped music industry, aren’t very high). Piracy is a culturally permissible form of theft, and even those that have never pirated anything are expressly familiar with the technology that made the practice popular: Napster.

Source: Nerdist

Jazzy Jeff Supports Streaming – And He’s Still A Vinyl Junkie

The veteran turntablist, DJ and producer is a surprising advocate for music streaming as he’s also a big vinyl junkie.

Jazzy Jeff: “Napster was the most genius musical idea in the past 60 years. But our record industry was so selfish and was making so much money, it never looked at the idea itself and just shut it down, which I think was the biggest mistake in music.”

 

Source: Allhiphop

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