Napster today announced a new partnership with Japanese internet services company Rakuten to enhance Rakuten’s on-demand music streaming service, Rakuten Music.
Napster will deliver song playback and curated playlists from its catalog to Rakuten Music, with a total of over 20 million songs to be added by fall 2017.
The two companies are also working on other collaborations to enhance the features of the Rakuten Music service.
Japan is the world’s second largest music market after the United States. While CDs and other physical formats still dominate the music industry in Japan, streaming services are beginning to gain momentum.