It’s not gonna work. The music business is a race to the bottom. A scummy cesspool wherein rules are made to be broken and fealty is paid to money but the true currency is fans and attention. He or she who restricts access pays the price. And those who don’t scoop up the proceeds.We’ve seen this movie before. With independent promotion. Documented quite well in the all time tome “Hit Men.”
As soon as one major stopped paying, the others doubled down. Who’s gonna give up all that revenue?Come on, the stories the past few months have been about records being broken. Ed Sheeran and Drake releasing new music and getting stratospheric streams. Suddenly, they’re gonna take themselves out of the game? Forget Taylor Swift, that’s a sideshow.
From a previous era, a transition from files and physical to on demand streams. Everything moves, everything changes, but the truth remains you’ve got to strike when the iron is hot. When the buzz is in the air. When people care.
Read Article: Lefsetz Letter
The world doesn’t need another streaming service. Between Spotify, Apple Music and the more niche Tidal, consumers already have enough options to choose from to listen to and download their music.
Listeners shouldn’t be expected to spread themselves across so many platforms. If the goal for artists is to make streaming services profitable, then the solution isn’t to make your own platform. Instead, it would be to condense into a singular site to have the greatest amount of listeners and therefore the most plays and downloads. Tidal and “Swifties,” as Swift’s site is rumored to be called, will separate a relatively large market. Swift will in turn distance herself from a bigger audience rather than create a larger one.
Consumers want all of their products to be in one place. Kindle enables a singular book library, Netflix holds an incredibly large movie and TV collection and Spotify has a huge music selection. Having multiple niche streaming services is a step backwards for the industry.
Read Article: Daily Free Press