Pandora Partners With Linkfire as the Premier Streaming Music Data Provider

Data, Streaming

Pandora today announced a partnership with leading smart link aggregator, Linkfire, to make discovering music easier for fans, while amplifying marketing efforts for labels and artists. Pandora is the first music streaming service to provide Linkfire with advanced attribution data to help artists understand how their content is performing in order to create informed promotional campaigns to effectively reach their audience.

“We have always been committed to helping artists find their fans and connect with Pandora’s massive listener base,” said Chris Phillips, Chief Product Officer, Pandora. “Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever.”