Retailer Fnac Possible Shareholder in Deezer

French music and books retailer Fnac-Darty and music streaming site Deezer on Tuesday unveiled a strategic alliance, which could see Fnac becoming a Deezer shareholder within three years.

The deal will help Deezer compete better both in France and abroad with bigger rivals such as Spotify and Apple Music , while it will help Fnac-Darty, which competes with online retail giant Amazon, to improve its offering of music and video streamed online.

A spokesman for Fnac-Darty said the partnership will be reviewed after three years, at which time the group will decide on whether or not it buys a stake in Deezer.

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