Deezer Study Reveals It’s Kids Who Influence Parents’ Music Taste

Today Deezer launched its first-ever Family offer in the United States.

A shared music plan that provides access for up to six family members to the full Deezer Premium+ plan, at a cost of $14.99 per month, Deezer Family offers unlimited access to more than 43 million tracks on multiple devices at the same time.

In conjunction with the launch of Deezer Family, the streaming platform released findings from research which explores the connection of music tastes and discovery habits between generations.

The results, from 2,000 respondents, revealed that, while family members of all ages shared many of the same habits, there were a few notable differences and surprises.

“Regardless of where and when music is discovered, we believe it has the power to create some of the best family moments and memories,” said Jorge Rincon, VP of North America at Deezer. “We’re so excited to bring Deezer Family to the U.S. market so all families can build their own personal Flow while continuing to share their favorite hits with each other.”

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Retailer Fnac Possible Shareholder in Deezer

French music and books retailer Fnac-Darty and music streaming site Deezer on Tuesday unveiled a strategic alliance, which could see Fnac becoming a Deezer shareholder within three years.

The deal will help Deezer compete better both in France and abroad with bigger rivals such as Spotify and Apple Music , while it will help Fnac-Darty, which competes with online retail giant Amazon, to improve its offering of music and video streamed online.

A spokesman for Fnac-Darty said the partnership will be reviewed after three years, at which time the group will decide on whether or not it buys a stake in Deezer.

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Here’s Deezer’s Grand Plan to Take Over the Music-Streaming World


While the number of Tidal subscribers subsided and Pandora plotted its grand music-on-demand service, there was a team sitting in a grungy (in a good way) Parisian office wondering what kind of music you’d like to listen to to get you excited in the morning.

That company is Deezer, the European streaming music service that has high hopes to crack America’s ultra-competitive market while simultaneously expanding to new territories like Asia and South America.

On top of its ambitions in America, it wants to keep up appearances in France, its home country, where it says that half the citizens have had a Deezer account at some point in their lives, and sneak into more homes in neighboring countries like Germany, Austria and the UK. It’s a tall order – and one that seems to get taller every time it turns around.

Read Article: TechRadar

Barcelona Joins Man Utd on Deezer Music Streaming Platform

Deezer is hoovering up the world’s biggest club football brands. Hard on the deals of the announcement of a deal to become Manchester United’s official music partner earlier this week, it has now unveiled FC Barcelona as a partner.

The Barca deal mirrors the Man Utd one, but with a Catalan flavour. Deezer will offering users The Sound of Barça, the Club’s official music channel, containing official playlists both of FC Barcelona and of different Barça footballers and other athletes. It will “provide over 100 songs for music and football fans that represent the best of the Club, including top hits and Catalan songs, as well as the tracks that help players get in their pre-match Flow”.

Read Article: Inside World Football

Deezer Launches Partnership with Manchester United

deezerDeezer has entered into a multi-year partnership with Manchester United.

As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.

United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.

The campaign launches today across the social media channels of both partners, will star Jesse Lingard, Paul Pogba, Morgan Schneiderlin, Ashley Young and Rio Ferdinand, and explores how music can help footballers to focus and relax and so improve their performance.

Deezer is already the exclusive source of live Premier League commentary in 37 European countries outside the UK & Ireland, with 380 matches per season in both English and Spanish.

Hans-Holger Albrecht, CEO of Deezer, said: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content.”

Music-Subscription Service Deezer Enters Crowded U.S. Field

42116960_lFrench music-streaming service Deezer is launching to the masses in the U.S. this week, stiffening the competition in an already-crowded market. Deezer, which had about 6 million subscribers world-wide, already has some users in the U.S., where it has been available only to AT&T Inc.’s Cricket Wireless customers or on Sonos and Bose speaker systems. Starting Tuesday, the 9-year-old service will be available for $10 a month to all U.S. consumers after 30-day free trials.

Catching up with competitors offering virtually the same product—unlimited access to tens of millions of songs—could be challenging.

Spotify AB, which launched a year after Deezer, counts more than 30 million paying subscribers world-wide and 70 million free users. The Swedish outfit has been available in the U.S. since 2011. Apple Inc. ’s year-old Apple Music has at least 15 million paying subscribers, many in the U.S. Tidal, controlled by rap star Jay Z, has 4.2 million subscribers.

Source: WSJ

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