Spotify has proven vital to emerging and independent artists for distribution and income–and now as a launch pad for serious marketing efforts. From a tiny fraction of overall listening ten years ago to a huge slice now, streaming platforms provide a new place for independent artists to actively engage fans.
Thanks to CD Baby’s recent new offerings via marketing platform Show.co, artists have more ways to reach listeners and build an audience. The coolest feature: pre-save campaigns that automatically convert post-release to “save,” a feature unique to CD Baby and show.co. It’s like the beloved iTunes pre-sale links, but for a new streaming reality.
CD Baby offers a set of tools that opens up possibilities once only within the reach of major labels–free to all CD Baby artists.
CD Baby will bring the DIY Musician Conference to Nashville August 24-27, 2017.
It will turn Music City into a temporary hub for one of the most dynamic parts of the music business: the indie music scene, the musicians of all backgrounds and styles who shape their own careers, on their own terms.
The conference is the largest event dedicated to musicians of any genre who share a common professional approach. Last year’s meeting in Chicago attracted artists from 44 different states and 15 different countries.
“Independent musicians and small boutique labels are one of the fastest growing segments of the market, and they share a lot of concerns,” explains CD Baby’s Kevin Breuner. “No matter what kind of music you make, no matter where you are in your career, you need similar advice and support, and we program the conference in direct response to the questions and concerns we hear from musicians.”