Triton Digital announced today that Stingray has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both open and private marketplace deals.
Sony announced an all new music experience called “360 Reality Audio” that makes listeners feel as if they are immersed in sound from all directions. The new experience is delivered by Sony’s object-based spatial audio technology and was announced at CES 2019 in Las Vegas.
Sony is working with major music labels, music distribution services1 and other such music organizations to provide the technology for building a musical ecosystem around 360 Reality Audio, which will include the creation, distribution and playing of music content.
TuneIn and CUMULUS MEDIA have signed an agreement that will bring all 441 of CUMULUS MEDIA’S owned-and-operated stations across 90 U.S. markets to the TuneIn platform as well as distribution of the podcasts from Westwood One Podcast Network. The deal will bring market-leading stations to TuneIn’s 75 million monthly listeners across more than 200 platforms and connected devices including smart speakers, beginning today.
While in-store audio is well-established, the potential for music and audio in enhancing the retail customer experience and driving sales is still largely untapped. In announcing strategic partnerships with Soundtrack Your Brand, Royal Streaming, MUSIC2BIZ and Pinesker Media Company, Axis network audio technologies now integrates with several subscription-based music services to enable tailored background music for business in primarily retail establishments.
By partnering with these music services, Axis can now offer a complete solution for retailers who wish to easily manage all aspects of their in-store audio.
A study by one of the new Axis partners, Soundtrack Your Brand, found that, in a restaurant environment, playing background music that reflects your brand’s identity can boost sales by an average of 9.1% compared to music which doesn’t (the full study can be found here). The existing Axis network audio technology provides a host of use cases, including targeted public address functionality and integration with video analytics. By partnering with providers of customizable background music, Axis can now offer a complete suite of easily-managed, in-store audio solutions.
At SXSW, Bose introduces Bose AR, the world’s first audio augmented reality platform, and glasses to hear— a Bose AR prototype that launches the future of mobile sound. Bose also announces its SDK schedule date for developers, manufacturers, and research institutions, along with collaborations currently under way, and venture funding for related start-ups.
“Bose AR represents a new kind of augmented reality— one that’s made for anyone and every day,” said John Gordon, vice president of the Consumer Electronics Division at Bose. “It places audio in your surroundings, not digital images, so you can focus on the amazing world around you— rather than a tiny display. It knows which way you’re facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines.”
Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP.
This ushers in an era of highly specific radio audience targeting. Advertisers can now make sharper buying decisions across Westwood One’s over-the-air radio and streaming audio channels, which reach almost a quarter of a billion listeners weekly across all U.S. media markets.
“Purchase-based marketing is now a long-awaited reality for our advertisers, and proudly a first-mover advantage for Westwood One,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One. “Radio now offers specificity of audience alongside the biggest reach in media. We are embracing Nielsen’s big data capabilities to enable our advertisers to identify and reach their best customers across every radio format we offer at an extremely high degree of accuracy.”
Qualcomm today introduced at its voice and music developer conference in Shenzhen, a new Qualcomm Smart Audio Platform to help manufacturers accelerate the development and commercialization of smart and networked speakers.
The flexible solution offers two Qualcomm SoC options based on APQ8009 and APQ8017, with a range of software configurations that are designed to allow OEMs to create truly optimized smart speakers across various product tiers and categories. The integrated platform brings together a unique combination of processing capability, connectivity options, voice user interfaces and premium audio technologies to help meet increasing consumer demand for comprehensively featured, highly intuitive smart speakers.
The integrated high-quality performance voice solution is designed to deliver advanced multi-mic far-field voice capability with highly responsive voice activation and beamforming technologies. The platform’s voice software also incorporates echo-cancellation, noise suppression and “barge-in” capability, supporting a reliable voice interface in loud or noisy environments even when users are far from the smart speaker.