Arena Music has announced that it will begin offering royalty payouts for music streamed through the Arena platform in Bitcoin worldwide starting in June. The company has been testing the digital currency in Phoenix and Atlanta over the last 6 months. In March, Bitcoin reached parity with gold for the first time since its inception. It’s been deemed the “most exciting monetary experiment in modern times.”
The company is an on-demand merchandising storefront that leverages a free streaming service to help artists monetize their content in an industry where consumers no longer buy music to own. By using the music as a loss leader, Arena helps artists and labels redirect consumer attention to exclusive merchandise offerings.
Offering payouts in the popular cryptocurrency highlights the company’s forward-thinking approach and alliance with independent content creators by offering them compensation with another form of capital or investment–one that can never be offered by any subscription-based streaming platform.