Tech Giants Boast an Edge in Music Streaming

How many companies can survive in the high-cost music-streaming business? Plenty, it appears—as long as music isn’t their main source of revenue.

Streaming music is just a sideline for the industry’s power players—Apple Inc., Amazon.com Inc. and Alphabet Inc.

Even so, their influence looks likely to grow. Apple is revamping its Apple Music app while exploring an acquisition of streaming service Tidal.

Amazon, meanwhile, is preparing to introduce a stand-alone $10-a-month subscription music service, matching the subscription fee charged by Apple Music and by Alphabet, which offers ad-free music through both its YouTube Red and Google Play Music service. For the tech companies, paid streaming services aren’t just a new revenue stream. Their strategy is to use the services as bait to attract customers and hang on to them longer, so they can sell them something else.

Source: WSJ

Spotify Boosts Audio Programmatic With New Ad-Tech Deals

Spotify is making its audio ad inventory available to programmatic buyers in its latest effort to capture new ad revenue and make it easier for advertisers to target users listening to music on the go.

The music streaming giant has struck deals with Rubicon Project, The Trade Desk and AppNexus to make its mobile audio inventory available for purchase in near-real time, through private digital marketplaces. That means an ad buyer can now tweak and serve audio creative to a user based on what they know about the user — listening habits and log-in data from Spotify and first-party data from a client, for example — in a matter of milliseconds. The transaction is automated, and buyers and traders can bid on Spotify’s audio inventory, alongside display and video inventory, in an auction-like environment.

Source: AdAge

Mozambican Startup Mozik to Launch Music Streaming Service

Mozambican music streaming startup Mozik is set to launch to the public at the end of next month, offering artists the chance to earn money from their digital content.

Mozik has spun out of Maputo-based music publishing and distribution company GMUSIC Lda, which is also a record label, founded by Guerte Geraldo Bambo in 2012. Having spent the last few years investing in young artists and helping to develop the small Mozambican publishing system, Bambo realised there were challenges when it came to artists effectively monetising their music.

Source: Disrupt-Africa

Pandora Struggles to Find New Footing as Music Streaming becomes Commoditized

Pandora, in a story we’ve seen before with many other maturing companies, is facing an existential crisis.

The company now finds itself fighting for its life against competition from the core platforms its service exists on: Android and iOS. Both of them — and Amazon as well — have launched their own music-streaming products, and they’re baked into the core experience. They’re cheap, effective and could even be an inch away from offering a better free experience that serves as an add-on to keep people locked into an ecosystem.

Source: TechCrunch

VuHaus to Live Stream Xponential Music Festival

Screen Shot 2016-07-21 at 12.06.50 PMThe 2016 XPoNential Music Festival will take place July 22 – 24 at Wiggins Park and BB&T Pavilion in Camden County, New Jersey. Organized by University of Pennsylvania radio station WXPN, the lineup for the event in its 12 year has been revealed.

Can’t make it to Philly this weekend? Watch the 3-day festival live on VuHaus – a non-profit, digital music video service that introduces emerging and established artists to new audiences.

The video platform will live stream select performances, all for free!

The two stages at Wiggins Park, adjacent to the BB&T Pavilion, will be filled with dozens of artists performing throughout the weekend, including a solo performance by Father John Misty, Josh Ritter and The Royal City Band, Preservation Hall Jazz Band, The Felice Brothers, The Districts, Femi Kuti & The Positive Force, David Wax Museum, The Suffers, Darlingside, Chicano Batman, Low Cut Connie, Diane Coffee, The Record Company and more.

Tune in here to see what’s coming up.

Through a website and mobile app, VuHaus aggregates performance videos and interviews from leading “Music Discovery” public radio stations from markets across the U.S. Unique video channels will include nationally curated playlists, local market playlists, and custom playlists from artists and others.

Check them out – a very cool music video service with an awesome archive of live concerts and upcoming shows. The Jayhawks live content is so good!

 

Spotify is Going to Start Playing Ads Based on all those Nickelback Songs You Secretly Love

spotify-data1There you were, naively thinking the dark recesses of your listening history were between you and Spotify alone.

The music streaming company this morning (July 20) announced a first-of-its-kind partnership with ad tech company Rubicon Project, which will give the latter group access to Spotify’s data troves—including an individual listener’s age, gender, and specific music preferences—that it’ll then use for automated advertising.

Brands placing ads on the platform will be able to target their promotions to specific listeners, based on personal demographics and even playlists and overall taste. In short: Spotify ads will soon start getting very, very personal.

Source: Quartz

Will a Spotify IPO Live Up to Its $8 Billion Valuation?

Spotify Chief Executive Daniel Ek has persuaded more people to pay for music online than anyone besides Steve Jobs and Jeff Bezos. On Wall Street, his business may be a tougher sell.

Spotify aims to go public in the second half of next year, say five people familiar with the plan.

In March, shortly before its 10th birthday, the Swedish company raised $1 billion in convertible debt from investors who valued the company at more than $8 billion. It’s also lost money in each of those 10 years.

Companies awash in red ink can make it in public markets—Amazon.com, Tesla—but it’s hard to hang a business on music streaming. “This is just a tough sector, and that is skepticism Spotify will have to overcome,” says Mark Mahaney, an analyst with RBC Capital Markets.

Source: Bloomberg

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