Spotify: ‘Playlists Offer Unique Insights Into a User’s Habits, Hobbies & Interests, Plus Unrivaled Contextual Targeting’

spotify-dataSpotify made waves on the U.S. advertising landscape when it opened up its inventory to programmatic media-buyers with a private marketplace (PMP) as the music streaming service made a concerted effort to further monetise its 75 million-strong user base.

Jana Jakovljevic, Spotify, head of programmatic solutions, and judging panel member for the inaugural The Drum’s Digital Trading Awards in the U.S., was very much the public face of this rollout which came at a time when the brand attempted to more deeply embed itself in its users’ lives via way of a partnership with Volvo.

Source: The Drum

Apple Music’s First Year: What Works, What Needs To Be Retuned

Even before Apple carted Drake out on stage to help announce its new music streaming service last June, the company’s move was already seen as a big deal. And of course it was: Not only does Apple have a tendency to help reshape the markets it barges into, but this is music: The very industry Apple famously helped salvage from the smoldering ruins of Napster’s heyday by launching iTunes and the iPod.

With Apple Music—an all-you-can-stream service rebuilt from the guts of its $3.2 billion Beats Music acquisition—Apple would help mark another symbolic milestone for the music industry: With iTunes-style music download sales on the decline (never having fully filled in the crater left by a once-booming market for CDs), streaming was clearly going to be the future of how people listen to music and—as the colorful charts in music industry reports increasingly illustrate—how recorded music will make money (how much and for whom, of course, remain open, contentious questions).

Source: Fast Company

Is YouTube Building A New Music Industry?

400x400Complexity and opacity continue to act as brakes on the digital music market. For all the progress of companies like PledgeMusic and Kobalt, this emerging ‘alternative’ music industry is still very much at a formative stage. Some years from now this generation of companies could underpin the emergence of a counter-industry, an interconnected mesh of disruptive rights and tech companies that give artists and songwriters different routes to market and greater transparency and accountability.

Heck, it might even have Blockchain underpinning it. But before this counter-industry movement gets to scale, it could have the wind stolen out of its sails by none other than YouTube.

Source: Music Industry Blog

Spotify’s Playlists Can Now Predict Which Songs You’ll Want to Add

Spotify is expespotify1rimenting with a feature called Playlist Extender that uses an algorithm to automatically suggest songs when you’re creating playlists.

And here’s the crazy part: It recommends songs based solely on the name of the playlist, even before you’ve added any music. On Twitter, Spotify’s Echo Nest platform director Paul Lamere shared some examples: Start a playlist called “moog” and the system suggests songs famous for their use of Moog synthesizers, such as music by Donna Summer, Parliament, and Emerson Lake and Palmer. It also pulled a song from “Switched On Bach” the album of classical music that pretty much popularized early synthesizers.

Source: FastCo

Get Ready For The Amazon Streaming Music Disruption

With the battle over streaming music leadership raging on between Spotify, Apple Music and YouTube, there’s one major company that’s been lying silently in the weeds waiting for the right time to pounce on an industry increasingly ripe for the picking.

Don’t look now, but it may be Amazon that may soon be the one causing the disruption in the music business, and not the other popular contenders.

Amazon’s already a major, but low-profile, mover and shaker in the industry, with reportedly somewhere between 75 million and 90 million yearly subscribers (the company doesn’t release such information, so this is just informed speculation) to its Prime service, and although most of that centers around 2 day merchandise shipping and video delivery, the different types of offerings coming from the Prime Music portion of its service have been growing by the month.

Source: Forbes

Spotify Won’t Ever Sell to Larger Company, CEO Ek Says

Spotify Ltd. won’t ever sell out to a large U.S. tech company, the startup’s chief executive officer and co-founder Daniel Ek said Thursday.

Speaking to reporters at a technology and music conference in Stockholm, Ek said that he sees the fact European entrepreneurs frequently sell their companies to larger U.S. businesses as holding back the region’s technology sector.

“Not going to sell, no,” he said. “My biggest advice for entrepreneurs is don’t ever sell.”

Source: Bloomberg

Rhapsody VR Brings Live Virtual Reality Concerts To Music Streaming

In its quest to stay in the streaming music race, Rhapsody is going virtual. The service said Thursday that it has debuted a virtual reality app, Rhapsody VR, which allows users to watch exclusive live concerts shot right on the stages with performers. The app is available on iOS and Google Play. So far, the app has only a small collection of videos, many sourced from 360-degree footage the company gathered during its SXSW showcase in Austin, Texas, in March.

They include Talib Kweli performing his hit “Get By,” the hip-hop trio Flatbush Zombies performing “Bath Salt” and “Bounce,” as well as number of videos of artists including Eli “Paperboy” Reed, Shannon and the Clams, and the Blind Shake. Rhapsody said exclusive new batches of videos will be added every month.

Source: IBT

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