The allure of attending a live concert has always been the fact that you can get up close and personal with the band and their music. You are a fan, and that immersive live-music experience far overshadows listening to digital download or album from your favorite artist. Times are changing, however. Binge watching Netflix or watching first-run movies from the comfort of your couch is becoming the new norm.
No longer do you have to trudge to the theater just to buy highly overpriced tickets and snacks. This traditional business model no longer works (we can thank the millennials for that) and will become even less relevant when TVs technology becomes more advance and when we can use VR headsets to watch the latest and greatest movie or series.
Read Article: DataArt
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Streaming music service Spotify announced this morning it has acquired a company called Sonalytic, makers of an audio detection technology that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery.
These features line up with services that Spotify offers, making Sonalytic a natural fit for the company, it seems.
Spotify doesn’t provide much detail on its plans for integrating Sonalytic with its service, only saying that its audio detection feature will be used to do things like improve personalized playlists and match songs with compositions to improve its publishing data system. The company also teases that users can “stay tuned” for new products that will come to market, thanks to Sonalytic’s help.
Read Article: TechCrunch
Blockchain technology can’t write songs or play instruments – at least not yet. But, it might be able to ensure that those who do get the proper credit and compensation, a problem that has always bedeviled this $15bn industry.
Since the start of the 2017 alone, both The Three Degrees and The Carpenters have brought cases against their record companies for alleged unpaid royalties. And the modern move towards streaming services, like Spotify and Jay Z’s Tidal, has brought a plethora of cases where artists said they have not been adequately compensated for the use of their music.
Read Article: CoinDesk
The music industry, meanwhile, has, at least relative to newspapers, come out of the shift to the Internet in relatively good shape; while piracy drove the music labels into the arms of Apple, which unbundled the album into the song, streaming has rewarded the integration of back catalogs and new music with bundle economics: more and more users are willing to pay $10/month for access to everything, significantly increasing the average revenue per customer.
Read Article: Stratechery by Ben Thompson
Pandora will roll out its Muted Video and Responsive Mobile Display ads to all advertisers on January 19. These new ad formats drive compelling results across the key performance indicators marketers care about most: time spent with ads, brand favorability and intent to purchase.
Originally introduced in June 2016 to select beta partners including Denny’s, Express, Google, the Lexus Dealer Association and Ascent Protein, Pandora’s new mobile ad formats – the first in the company’s Visual Ad Experience suite – present rich display and video ads within the square space typically reserved for album art, leveraging responsive design to seamlessly adjust ads to any phone’s screen size. Continue reading Pandora to Roll Out Muted Video, Responsive Display Ads to All Advertisers