Hurdl, the experiential marketing company that provides a comprehensive analytics platform for collecting, analyzing and generating insights from attendee data for live events, announces the successful completion of Techstars Music accelerator program.
In addition, the company is closing out a $2.5 million seed round of funding. Strategic investors include current or previous athletes and executives across the NBA, NHL, CBS, 300 Entertainment, LaCorte Ventures, Turner Sports, CNBC, PRG, Morris Lighting and Sound, among others.
On May 18, 2017 at the El Rey Theatre in Los Angeles, Hurdl presented at Techstars Music “Demo Day,” the concluding event of the first-ever music-focused program conducted by Techstars in which only 11 companies were invited to participate out of thousands of applicants worldwide. Throughout the three-month intensive accelerator, Hurdl worked closely with mentors from Warner Music Group, Sony Music Entertainment, Ticketmaster, Coca Cola, Pandora, and others, each committed to providing coaching on topics ranging from business strategy to product.
At Demo Day, Betsy McHugh, founder and CEO of Hurdl, presented to a room of invite-only investors and music business executives.