Music Streaming | The Week in Review

In case you missed all the great music streaming news we featured this week, here’s our Platform & Stream Week In Review for April 24 – April 28.

Monday: Why Can We Still Buy Music?; Neil Young’s New Streaming Service; iHeartMedia; Pandora Premium

Tuesday: Cost of Entry to Streaming Market is Stifling Innovation; Spotify Developing Music Hardware; Apple Music Delays its ‘Carpool Karaoke’ Show

Wednesday: ‘How One Artist Beat the Independent Blues with Blockchain; Music Business: Biggest Growth in 20 Years

Thursday: Streaming & the Indie Labels; Spotify Acquires Mediachain Labs

Friday: Can Country Music Save Pandora? TuneCore Launches Premium App; Musical.ly Connects with Apple Music

 

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How Virtual Reality Could Reshape the Future of Concerts and Live Events

The allure of attending a live concert has always been the fact that you can get up close and personal with the band and their music. You are a fan, and that immersive live-music experience far overshadows listening to digital download or album from your favorite artist. Times are changing, however. Binge watching Netflix or watching first-run movies from the comfort of your couch is becoming the new norm.

No longer do you have to trudge to the theater just to buy highly overpriced tickets and snacks. This traditional business model no longer works (we can thank the millennials for that) and will become even less relevant when TVs technology becomes more advance and when we can use VR headsets to watch the latest and greatest movie or series.

Read Article: DataArt

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All The Best Music Streaming News

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Our daily, hand–curated newsletter keeps you up-to-date on all the latest news and ideas from the music streaming business.

Whether you’re in the music business, or just a fan of music streaming, this daily newsletter will keep you in the know. We cover all things music streaming: technology and innovation, platforms, data, monetization, music start-ups, rights, and lots more.

Oh yeah, and there’s also the folks who actually play the music! We’ll keep an eye on how the artists are dealing with the new world of music streaming.

Dive in to All Things Music Streaming with Platform & Stream. Get the Platform & Stream daily digest newsletter – the best source of news about music streaming.

Spotify Acquires Audio Detection Startup Sonalytic

Streaming music service Spotify announced this morning it has acquired a company called Sonalytic, makers of an audio detection technology that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery.

These features line up with services that Spotify offers, making Sonalytic a natural fit for the company, it seems.

Spotify doesn’t provide much detail on its plans for integrating Sonalytic with its service, only saying that its audio detection feature will be used to do things like improve personalized playlists and match songs with compositions to improve its publishing data system. The company also teases that users can “stay tuned” for new products that will come to market, thanks to Sonalytic’s help.

Read Article: TechCrunch

Can Blockchain Make Music Great Again?

Blockchain technology can’t write songs or play instruments – at least not yet. But, it might be able to ensure that those who do get the proper credit and compensation, a problem that has always bedeviled this $15bn industry.

Since the start of the 2017 alone, both The Three Degrees and The Carpenters have brought cases against their record companies for alleged unpaid royalties. And the modern move towards streaming services, like Spotify and Jay Z’s Tidal, has brought a plethora of cases where artists said they have not been adequately compensated for the use of their music.

Read Article: CoinDesk

The Great Unbundling

The music industry, meanwhile, has, at least relative to newspapers, come out of the shift to the Internet in relatively good shape; while piracy drove the music labels into the arms of Apple, which unbundled the album into the song, streaming has rewarded the integration of back catalogs and new music with bundle economics: more and more users are willing to pay $10/month for access to everything, significantly increasing the average revenue per customer.

Read Article: Stratechery by Ben Thompson

Pandora to Roll Out Muted Video, Responsive Display Ads to All Advertisers

istock_000014138789_mediumPandora will roll out its Muted Video and Responsive Mobile Display ads to all advertisers on January 19. These new ad formats drive compelling results across the key performance indicators marketers care about most: time spent with ads, brand favorability and intent to purchase.

Originally introduced in June 2016 to select beta partners including Denny’s, Express, Google, the Lexus Dealer Association and Ascent Protein, Pandora’s new mobile ad formats – the first in the company’s Visual Ad Experience suite – present rich display and video ads within the square space typically reserved for album art, leveraging responsive design to seamlessly adjust ads to any phone’s screen size. Continue reading Pandora to Roll Out Muted Video, Responsive Display Ads to All Advertisers