Spotify and Merlin, the global digital rights agency for the independent label sector, today announced a new multi-year license agreement – ensuring the world’s leading independent record labels and their artists will remain at the core of Spotify’s offering to music fans.
Continuing a successful nine-year partnership, the agreement is structured to reflect and promote the value of Merlin’s collective offering of its members’ repertoire, while offering improved marketing and advertising opportunities and enhanced access to data.
Merlin member labels can also participate in Spotify’s recently announced flexible release policy. Continue reading Spotify, Merlin Ink Global License Agreement for the World’s Leading Independent Record Labels
Spotify is debuting Spotify Premium for Students in 33 new countries around the world. Spotify Premium for Students allows all registered students to enjoy Spotify Premium – and all of the many benefits that come with being a Premium subscriber – for around half the standard price.
Today’s launch of Spotify Premium for Students means that university students in 33 new countries around the world are now able to to purchase Spotify Premium for half price. The offer is open to students for every year of their student life, and is available immediately from today. Continue reading Spotify Premium for Students Launches in 33 New Countries
The world’s largest music streaming service is ramping up its efforts to attract advertisers in the Philippines, where its recent TNS-commissioned study showed two in five Filipinos with Internet access listen to music on Spotify.
Joanna Wong, head of business marketing for Spotify in Asia Pacific, shared some insights on how the tech company is trying to woo brands in the Philippines.
“Moments-based marketing” is one key trend that Spotify believes will go mainstream this year.
“It really allows marketers to really send the right message to the right audience at the right time,” she said in a recent interview with BusinessWorld.
Read Article: BusinessWorld
AT&T is giving DIRECTV and U-verse customers more music programming every Friday at 9 p.m. ET/PT on AT&T AUDIENCE Network.
The network just wrapped another production of original and exclusive performances for its AUDIENCE Music series. Customers can see 17 artists across all genres of music deliver live concerts and extensive artist interviews with series host Ted Stryker.
“The third time really is the charm when it comes to producing our AUDIENCE Music concerts,” said Christopher Long, head of AUDIENCE Network. “Given the acclaim of the artists, we know this group of shows will elevate the concert experience for fans and our viewers on AUDIENCE Network.” Continue reading AT&T AUDIENCE Network Announces Artist Lineup for Music Concerts