The Changing Landscape and Model of Music Streaming Platforms

It’s no surprise the music industry hasn’t provided a successful or revolutionary solution to the dissolving revenue streams and profit margins as consumers change their consumption patterns. Why would they be any different to the media and news companies, telco or transportation services (i.e. Uber) where users continue to go over the top direct to the utility they wish to consume?

Music streaming services today operate in a very noisy market that lacks differentiation. The formula to date has been relatively straight forward: secure licensing for songs, build a platform through which people can access songs, after which they are either served advertising during the content (lite version) or choose to pay a monthly fee (premium) to remove ads and have a clean content consumption experience.

Read Article: AdNews

Opinion: Taylor Swift’s Streaming Service Would Not be Successful

The world doesn’t need another streaming service. Between Spotify, Apple Music and the more niche Tidal, consumers already have enough options to choose from to listen to and download their music.

Listeners shouldn’t be expected to spread themselves across so many platforms. If the goal for artists is to make streaming services profitable, then the solution isn’t to make your own platform. Instead, it would be to condense into a singular site to have the greatest amount of listeners and therefore the most plays and downloads. Tidal and “Swifties,” as Swift’s site is rumored to be called, will separate a relatively large market. Swift will in turn distance herself from a bigger audience rather than create a larger one.

Consumers want all of their products to be in one place. Kindle enables a singular book library, Netflix holds an incredibly large movie and TV collection and Spotify has a huge music selection. Having multiple niche streaming services is a step backwards for the industry.

Read Article: Daily Free Press

Music Streaming | The Week in Review

In case you missed all the great music streaming news we featured this week, here’s our Platform & Stream Week In Review.

Monday: Music Tech; Can Blockchain Keep Songwriters From Getting Stiffed?; Disney Embraces Spotify

Tuesday: Pandora; Digital Music Wars at SXSW; Ty Segall, No Lover of Streaming; Spotify Podcasts

Wednesday: Good Lord: Taylor Swift Eyeing Her Own Streaming Service

Thursday: Music Biz + Podcasts; YouTube Music Could Be Awesome – But!

Friday: Spotify to Restrict Some Music to Paying Subscribers Only

 

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Napster Unveils New Interactive Playlist Maker, GIPHY Integration

Following novel product updates and strategic partnerships with unique brands, Napster today announced new playlist builder capabilities and awesome features powered by GIPHY.

Available now in its award-winning iOS and Android mobile apps, Napster’s Interactive Playlist Maker features custom playlist recommendations with a simple “Tinder-like” swiping functionality to easily add or pass on recommended songs. And, tapping into GIPHY’s extensive library, Napster users now have access to all the GIFs to visually personalize their playlists, marking the first GIF functionality in a music streaming service.

“At Napster, we’re focused on making playlist building and sharing easier, more intuitive and more expressive for each listener,” Mike Davis, Napster CEO said. “Early testing showed that Napster subscribers are nearly twice as likely to share playlists featured with a GIF. We’re thrilled to partner with GIPHY to roll out features that help our subscribers bring their playlists to life, and share more music.”

Continue reading Napster Unveils New Interactive Playlist Maker, GIPHY Integration

Who Might be in Line to Buy SoundCloud?

Audio self-publishing service SoundCloud is at the centre of a rumour frenzy after reports surfaced that it has been struggling to raise the $100 million it needs to survive.

Investors value the brand in the region of $700 million – a $70 million cash injection from Twitter last year pegs it at the same amount – however the team will apparently listen to offers which exceed the total amount investment raised to date; a mere $250 million.

Although the economics of the business are murky for the moment, the brand does offer potential for organizations which want to play in the content arena. The team state SoundCloud has 175 million monthly unique users, though this number hasn’t been updated since 2014.

Read Article: Telecoms.com

Retailer Fnac Possible Shareholder in Deezer

French music and books retailer Fnac-Darty and music streaming site Deezer on Tuesday unveiled a strategic alliance, which could see Fnac becoming a Deezer shareholder within three years.

The deal will help Deezer compete better both in France and abroad with bigger rivals such as Spotify and Apple Music , while it will help Fnac-Darty, which competes with online retail giant Amazon, to improve its offering of music and video streamed online.

A spokesman for Fnac-Darty said the partnership will be reviewed after three years, at which time the group will decide on whether or not it buys a stake in Deezer. Continue reading Retailer Fnac Possible Shareholder in Deezer

New Music Friday: Spotify Editors’ Picks for March 10

Every week, Spotify updates their “New Music Friday” playlist, featuring 50 of the freshest new tracks hitting the service that week.On the heels of Billboard’s partnership with the streaming giant, we’ll be tapping Spotify’s editors to sift through the soon-to-be-hits and highlight the best of the bunch.

Read Article: Billboard