Mediachain Labs, designed to explore how the next generation of blockchains and open, peer-to-peer protocols would empower creators to better reach their audiences and earn a living, has been acquired by Spotify.
Brooklyn-based Mediachain Labs has been the driving force behind the Mediachain project, a world-class blockchain research agenda and open source protocol to better manage data that is critical to the health of the music industry.
The Mediachain team will join Spotify’s New York City offices and help further Spotify’s journey towards a more fair, transparent and rewarding music industry for creators and rights owners. Continue reading Spotify Acquires Mediachain Labs
Spotify is debuting Spotify Premium for Students in 33 new countries around the world. Spotify Premium for Students allows all registered students to enjoy Spotify Premium – and all of the many benefits that come with being a Premium subscriber – for around half the standard price.
Today’s launch of Spotify Premium for Students means that university students in 33 new countries around the world are now able to to purchase Spotify Premium for half price. The offer is open to students for every year of their student life, and is available immediately from today. Continue reading Spotify Premium for Students Launches in 33 New Countries
The world’s largest music streaming service is ramping up its efforts to attract advertisers in the Philippines, where its recent TNS-commissioned study showed two in five Filipinos with Internet access listen to music on Spotify.
Joanna Wong, head of business marketing for Spotify in Asia Pacific, shared some insights on how the tech company is trying to woo brands in the Philippines.
“Moments-based marketing” is one key trend that Spotify believes will go mainstream this year.
“It really allows marketers to really send the right message to the right audience at the right time,” she said in a recent interview with BusinessWorld.
Read Article: BusinessWorld