LiveList and Weedmaps have teamed up to power the 2017 California Roots Music & Arts Festival live from Monterey, CA on May 26-28, 2017.
The global reggae community will be able to tune in for more than 25 hours of premium live content across three days that includes performances from over 20 internationally-known artists including Rebelution, Jurassic5, Dirty Heads, SOJA, Thievery Corporation, and more.
Few festivals have been able to create a mutually valuable brand-festival relationship focused on active engagement as opposed to passive viewing.
Combining top quality production and capture into the LiveList LiveChannel experience, fans can chat with artists and each other, post messages on a hashtag board, write articles and engage in real-time polls all the while engaging in a shared live experience. Weedmaps, the presenting brand partner, will erect a “couch stage” in the center of the action for artist interviews, fan incentives and other goings-on — and all the activities will be live streamed as well as part of the larger program.