Music-Marketing Startup Fuzic Secures $3.52M in Total Funding

Fuzic, a marketing technology startup, announced the completion of a $3 million seed funding round, bringing total funding raised to $3.52 million.

Fuzic engages on-site customers through custom audio messages and licensed music playlists. Managed online, it is easy to use for a business owner with a single location, yet powerful enough for a large organization. Companies with hundreds or thousands of locations can centrally control music, messaging, and advertising to whatever degree of local personalization is desired. Powered by a network of on-demand professional voice talent, messages are recorded, produced and ready for play within hours of request.

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Songtradr Expands Footprint into UK with Milamber Ventures PLC Partnership

 Songtradr announced today a long-term partnership with Milamber Ventures PLC to establish essential business development and territorial expansion of Songtradr in the UK. This partnership with Milamber Ventures PLC expands Songtradr’s presence to a key market where commercial music licensing is a highly fragmented industry for European based brands, filmmakers and advertising agencies. The focus will be on sales, marketing and content acquisition.

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Spotify, AXS Partner To Deliver Personalized Event Recommendations

AXS and Spotify have announced a global partnership where music listeners will get personalized recommendations for live events in their area through the tens of thousands of live events AXS tickets annually.

The more than 100 million active Spotify users will be able to buy AXS tickets through the Spotify desktop or mobile app. Personalized event recommendations of AXS events will be based on listening behavior, artist preferences, user location and will be delivered to the listener in multiple ways.

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That’s Sooo 2000: Pandora Dumps Ticketfly Purchase, but Keeps the Integration They Could have Rented

All indications are that Pandora’s management seems to be raising cash and emerging from a latter-day Dot Bomb “money drunk.”  The latest sign is Pandora’s sale of its Ticketfly subsidiary to Eventbrite for a reported $200,000,000.  The sale comes less than two years after Pandora acquired Ticketfly for $335,000,000 in cash—a cash on cash loss of $135,000,000.

And that’s a lot of streams.  One of the problems with startups that suddenly come into the public markets with a pile of cash and inexperienced management is that they lack the cunning patience to spend it wisely and play the long game.

Read Article: Music Tech Solutions

SiriusXM to Make $480 Million Strategic Investment in Pandora

SiriusXM and Pandora today announced an agreement under which SiriusXM will make a $480 million strategic cash investment in Pandora.

The capital provided through the SiriusXM investment will allow Pandora to make targeted investments and capitalize on opportunities to build on its position in the streaming radio business.

“The investment from SiriusXM infuses resources to help Pandora continue to grow and innovate,” said Pandora CEO and founder Tim Westergren. “With the strategic review behind us, and a strong balance sheet, we look forward to focusing on business execution and the optimization of our strategy.”

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King Bach Connects with LiveXLive as Contributing Social Editor, Content Creator

LiveXLive Studios announced that Andrew B. Bachelor, better known as social media star King Bach, has signed on to create original content for LiveXLive, the worldwide premium live music video streaming network, and act as a Contributing Social Editor. 

LXL Studios will bring Bach’s exuberant energy and comic timing to the platform via short form video programming and contributions to LiveZone, LiveXLive’s flagship music magazine-style news show which is expected to launch later this year.

One of King Bach’s first projects for LXL Studios will include guest starring with fellow Instagram sensation Amanda Cerny, who just launched her first LXL Studio series of comedy shorts (Its  three episodes have garnered almost 900,000 views on LiveXLive’s Instagram page).

“I am excited to join the LiveXLive Family. They have a unique view on digital and the music space. The content that we will create together will definitely be groundbreaking, “ said King Bach.

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Napster and Rakuten Partner to Grow Music Streaming in Japan

Napster today announced a new partnership with Japanese internet services company Rakuten to enhance Rakuten’s on-demand music streaming service, Rakuten Music.

Napster will deliver song playback and curated playlists from its catalog to Rakuten Music, with a total of over 20 million songs to be added by fall 2017.

The two companies are also working on other collaborations to enhance the features of the Rakuten Music service.

Japan is the world’s second largest music market after the United States. While CDs and other physical formats still dominate the music industry in Japan, streaming services are beginning to gain momentum.

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