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Barcelona Joins Man Utd on Deezer Music Streaming Platform

Deezer is hoovering up the world’s biggest club football brands. Hard on the deals of the announcement of a deal to become Manchester United’s official music partner earlier this week, it has now unveiled FC Barcelona as a partner.

The Barca deal mirrors the Man Utd one, but with a Catalan flavour. Deezer will offering users The Sound of Barça, the Club’s official music channel, containing official playlists both of FC Barcelona and of different Barça footballers and other athletes. It will “provide over 100 songs for music and football fans that represent the best of the Club, including top hits and Catalan songs, as well as the tracks that help players get in their pre-match Flow”.

Read Article: Inside World Football

Deezer Launches Partnership with Manchester United

deezerDeezer has entered into a multi-year partnership with Manchester United.

As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.

United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.

The campaign launches today across the social media channels of both partners, will star Jesse Lingard, Paul Pogba, Morgan Schneiderlin, Ashley Young and Rio Ferdinand, and explores how music can help footballers to focus and relax and so improve their performance.

Deezer is already the exclusive source of live Premier League commentary in 37 European countries outside the UK & Ireland, with 380 matches per season in both English and Spanish.

Hans-Holger Albrecht, CEO of Deezer, said: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content.”

Spotify Focusing on Deal to Move to World Trade Center

960xSpotify, the world’s No. 1 music streamer, is focusing on a deal to move its city offices to the World Trade Center. The Swedish company, whose US offices are now located in about 140,000 square feet at 620 Ave. of the Americas on the Ladies’ Mile in Midtown South, is negotiating through a JLL team for prime positions at both One World Trade Center and 4 World Trade Center, real estate sources tell The Post.

Source: New York Post

Spotify Teams With The Trade Desk on Programmatic Audio in Asia

spotify-online-video-plansSpotify is making its audio inventory available to programmatic buyers in Asia-Pacific via a new deal with The Trade Desk.

The service launched after a beta where users were targeted with audio, video and display ads based on their listening habits and demographics.

Matt Harty, the company’s senior vice president, Asia, said launch customers included brands in Australia and Southeast Asia, but he declined to name them.

Source: Campaign Asia

Lefsetz Letter: Instant Releases

42116960_lSure, the instant release is losing its special character, it’s not the revelation it once was. But instant availability is a treasure. We live in the era of instant gratification. To promote that which we cannot consume is to leave money on the table. If you can get someone’s attention, let them click, let them experience, let them listen!Which is why exclusives are to the detriment of artists.

There’s a movie on Apple Music and the press does a story and then the rest of the world forgets about it. If you’re bothering to sell, let people partake.But the music business has become about the short money. If you pay me now, I’ll forget about tomorrow.

Source: Lefsetz Letter

SiriusXM Satellite Radio $5 Monthly Streaming-Only Subscription Promo Takes On Spotify, Pandora, Apple Music

siriusxm1SiriusXM, the satellite radio service now used by millions of U.S. subscribers, is now looking to promote its offerings to new customers without the use of a separately purchased satellite radio device installed in their home or car. The company is marketing a new six-month streaming-only subscription in the hopes of competing with streamers like Spotify, Apple Music and Pandora.

Source: Tech Times