Issue #266: Spotify’s New App Aims To Hook Artists On The Power Of Their Own Data

Spotify’s New App Aims To Hook Artists On The Power Of Their Own Data
Spotify’s New App Aims To Hook Artists On The Power Of Their Own Datawww.fastcompany.com
Spotify is making its listener data more accessible to hungry artists with the launch of a new analytics app.

Blake Shelton to headline Pandora concert to draw country music fans
Blake Shelton to headline Pandora concert to draw country music fanswww.tennessean.com

Blake Shelton concert headlines Pandora campaign to lure country fans.

Google buys short-form audio startup to bolster its podcast efforts
Google buys short-form audio startup to bolster its podcast effortswww.engadget.com
60Db, the short-form podcast app, looks like it’s shutting down. The app’s developer Tiny Garage Labs has joined Google, according to a post on Medium. Haven’t…

Spotify mixes music and careers with FIU College of Business students
Spotify mixes music and careers with FIU College of Business studentsbiznews.fiu.edu

On a quest for dynamic college students as interns and student ambassadors, Spotify executives arrived at FIU’s College of Business with a DJ mixing the latest hits and lighting effects headlining its #jointheband event.

Universal Launches Sound of Vinyl: A ‘Tinder for Record Collectors’ Curated by Henry Rollins
Universal Launches Sound of Vinyl: A ‘Tinder for Record Collectors’ Curated by Henry Rollinsvariety.com
The service offers daily text-messaged recommendationsbased on the algorithms of your profile and past purchases (with links to order).  

Somehow, in the age of Spotify, radio is more popular than ever
Somehow, in the age of Spotify, radio is more popular than everqz.com
Think of any teen movie out of the 1980s or 1990s, and there’s a fair chance you can recall a scene of characters lounging in a car, singing along to the blare of a dashboard radio.

Five advanced Chromecast hacks to level up your streaming experience
Five advanced Chromecast hacks to level up your streaming experiencewww.popsci.com
A Chromecast displays a simple, humble exterior. But within, Google’s streaming device has clever features to let you supercharge your casting.

Apple Music partners AR Rahman-founded KM Music to set up two Mac Labs in India
Apple Music partners AR Rahman-founded KM Music to set up two Mac Labs in Indiatelecom.economictimes.indiatimes.com
At a time when global sales are slowing, India has become a critical market for the company to have more than a foothold.

US Music Industry Considers Launching "Official" Alternative To Billboard Charts
US Music Industry Considers Launching "Official" Alternative To Billboard Chartswww.hypebot.com
US record labels and others in the music industry are considering launching their own charts as an alternative to the iconic Billboard lists, according to multiple sources.

The Art of Music Classification

There’s a huge amount of music on any given streaming service but only a fraction is actively curated and streamed. It’s easier to spot when you delve into the more niche genres like Classical or Jazz or the sub categories of electronic music. The well-known repertoires of Mozart, Louis Armstrong or Frank Sinatra, will appear in curated playlists and recommendations often, yet you will be hard pressed to find a Hank Mobley or a Freddie Redd. The songs are there, but they don’t show up in recommendation, because they aren’t properly classified or curated.The beauty of digital is that we have access to everything.

The beauty of music streaming should be that we can discover an infinite amount of great music we will love and that it always gets played at the right time.

Read Article: LinkedIn

The Revolution Will be Blockchained: Blockchains and the Future of Digital Music

Some technological revolutions come suddenly, others come slowly, but this one is coming in regimented ten minute updates to a distributed public ledger. Heralded as the next great step forward for the Internet, blockchain technology is already turning heads in the finance world, and is attracting major investment interest around the globe.

While much of the focus on the application of blockchain technology is centred on improving the efficiency of the financial sector, this technology has the potential to disrupt the music industry as well.

Read Article: Growling WLG

Nielsen Launches Audio Data Management Platform

Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP.

This ushers in an era of highly specific radio audience targeting. Advertisers can now make sharper buying decisions across Westwood One’s over-the-air radio and streaming audio channels, which reach almost a quarter of a billion listeners weekly across all U.S. media markets.

“Purchase-based marketing is now a long-awaited reality for our advertisers, and proudly a first-mover advantage for Westwood One,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One. “Radio now offers specificity of audience alongside the biggest reach in media. We are embracing Nielsen’s big data capabilities to enable our advertisers to identify and reach their best customers across every radio format we offer at an extremely high degree of accuracy.”

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Blockchain Could Help Musicians Make Money Again

Imogen Heap writes: As a musician, I want to encourage other artists to collaborate with my music. But recently, a visual artist had all of his Vimeo videos taken down for using just 30 seconds of one of my songs. The label that exclusively licenses one of my songs likely had a bot looking for copyright infringement that automatically took it down. I hear the artist now has them back online after a few weeks of hair loss and negotiations. I’d personally like to avoid these types of situations in the future, which means providing an easy way for others to license and collaborate with my music. A blockchain-empowered rights and payments layer could provide the means to do so.

A major pain point for creatives in the music industry — such as songwriters, producers and musicians — is that they are the first to put in any of the work, and the last to ever see any profit. They have little to no information about how their royalty payments are calculated, and don’t get access to valuable aggregate data about how and where people are listening to their music.

Read Article: HBR

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