Music industry vet Ralph Tashjian announced today a partnership with Seattle-based technologies investor, entrepreneur and software engineer Tod Turner to form Intercept Music, a software suite for artists to grow their brands and get their music noticed in the crowded marketplace of streaming and digital downloads.
VNUE announced today that it has signed its first radio monitoring agreement utilizing its patent-pending Soundstr technology, with Radio Operations International. The deal will utilize the tech to provide accurate music play reporting to reduce licensing costs to radio stations, and also to increase transparency to all stakeholders.
VNUE’s Soundstr is an innovative hardware and cloud computing solution that will not only help bars, restaurants and venues to reduce licensing costs, but also radio stations, many of whom pay far more than their fair share for blanket music licenses.
TuneGO has announced a partnership with Priority Records. The label, responsible for launching the careers of Eazy-E, N.W.A., Dr. Dre, Jay-Z, Ice Cube, Snoop Dogg and many others, will provide distribution for TuneGO content in the United States and its parent company, Universal Music Group will handle the global market.
“This is exactly what we have planned from the beginning for TuneGO and TuneGO Music Group,” John Kohl, co-founder and CEO, TuneGO, said.
Pandora today announced it will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities.
AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in the industry. With digital audio advertising growing 42% year-over-year, according to the IAB, the combined offering of Pandora and AdsWizz will capitalize on this trend, while making it easier for publishers to monetize their inventory, and for advertisers to buy and measure their campaigns.
Pandora today announced a partnership with leading smart link aggregator, Linkfire, to make discovering music easier for fans, while amplifying marketing efforts for labels and artists. Pandora is the first music streaming service to provide Linkfire with advanced attribution data to help artists understand how their content is performing in order to create informed promotional campaigns to effectively reach their audience.
“We have always been committed to helping artists find their fans and connect with Pandora’s massive listener base,” said Chris Phillips, Chief Product Officer, Pandora. “Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever.”
Last Fall, Spotify launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. Today, the platform embarks on a world tour as the public beta expands to Canada and the UK.
Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them connect with the music streaming service’s highly engaged audience and tap into culture. Over the last five months, a wide range of US businesses and advertising agencies have used the platform to reach the right people in the right moment. And across the board, they’re seeing results.
TuneGO, a music platform that connects independent artists with a global community of music fans and industry professionals, is now offering a song review service. TuneGO Song Reviews are available in three packages: Gold, Platinum and Diamond, and offer artists insight from up to 200 music fans, and options for assessments on where a song ranks in a music genre, its market potential and likelihood of chart success. During the month of March only, the Diamond song review, which includes a comparison to 100,000 major label releases in the song’s genre, comes with a free Muzen radio ($90 value), a retro radio and Bluetooth speaker that won the 2017 CES Innovation Award.
“Writing and producing music is a very personal endeavor and many artists are unsure as to the quality and the universal appeal of their work. Having access to song reviews is an invaluable tool for a musician as it gives them guidance in what’s working or what’s not so they can continue to perfect their song,” said John Kohl, co-founder and CEO of TuneGO. “In the past, this kind of feedback has only been available to artists working with big record labels. We knew offering this service direct to artists could make their journey easier. That is what we’re all about: finding ways to level the playing field for artists and provide new pathways to success.”