On Tuesday night, an invite-only LiveXLive Media event, packed with media, tech, investor VIPs and industry insiders, was transformed into a surprise livestreamed original “LiveXLive Presents” event. Held during CES at CATCH Las Vegas, inside the ARIA Hotel, the event featured performances from Chromeo, Tierra Whack, O.T. Genasis, Cousin Stizz, Tabi and J Hype. The previously unannounced livestream generated over one million views across LiveXLive’s music platform.
“We wanted to use CES to demonstrate the power of our music platform to thought leaders across the media, tech and investment communities,” said Robert Ellin, Chairman and CEO of LiveXLive. “When we looked at the lineup of stars and breaking talent we put together, it became clear that we had to share the night with our fans and subscribers. With almost no notice, we saw more than 1 million streams on Tuesday night.”
With a lineup carefully selected by LiveXLive, the event expanded LiveXLive from a leading festival broadcaster to a creator of artist-breaking opportunities. The concert was the fourth original live music event curated by LiveXLive, with previous “LiveXLive Presents” events featuring notable artists such as Playboi Carti and Nas.
LiveXLive plans to stream more than 27 music festivals, concerts and other live music events across the globe featuring over 400 hours of live content during its 2019 fiscal year. The company continues to expand its offering, with original series programming, single artist concerts, and award show content.