Sony announced an all new music experience called “360 Reality Audio” that makes listeners feel as if they are immersed in sound from all directions. The new experience is delivered by Sony’s object-based spatial audio technology and was announced at CES 2019 in Las Vegas.
Sony is working with major music labels, music distribution services1 and other such music organizations to provide the technology for building a musical ecosystem around 360 Reality Audio, which will include the creation, distribution and playing of music content.
Meanwhile, Sony is working to promote this new music experience to music creators, artists, and music fans, looking to create an entirely new world of music entertainment.
Dennis Kooker, President, Global Digital Business & U.S. Sales, Sony Music Entertainment, remarks, “Sony Music is pleased to be partnering with Sony Corporation to support the growth of 360 Reality Audio. We are long-running believers in high quality audio solutions that enhance the listening experience for consumers, and this three-dimensional sound format is an exciting new option for fans seeking a more immersive way to hear their favorite music. We look forward to working with a growing number of digital service providers to make songs from our artists available for streaming in 360 Reality Audio.”
Ole Obermann, Chief Digital Officer & Executive Vice President, Business Development, Warner Music Group, says, “We are always looking for new ways to amplify our artists’ music, and fostering a diversity of listening options is great for our artists and their fans. Sony’s immersive audio tier will add a new dimension to streaming services and offers music lovers a high quality experience they won’t get elsewhere. We are impressed with what we have heard so far, and happy to support the launch of this new technology.”