IDAGIO is now available in North America.
To support the launch and further internationalisation, the Berlin based streaming service successfully secured an internal funding round of EUR 10 million with existing investors. With its North American launch, IDAGIO enters the most important market for audio streaming, accounting for nearly 40 percent of total global recorded music revenue.
With licensing rights to all the major labels and more than a thousand independent labels and rightsholders, IDAGIO currently offers more than a million classical tracks, and is continuing to grow its catalogue with the addition of 20,000 new tracks each week. This library comprises recordings of more than 130,000 works, including a wealth of expertly curated playlists and exclusive content from key concert artists, orchestras, and opera companies. Thanks to a proprietary data model developed in consultation with a team of musicologists, the IDAGIO interface is uniquely calibrated to meet the needs of its classical audience.
IDAGIO already has subscribers in more than 130 countries worldwide, attracting more than a quarter of a million registered users in 2018 alone, and is available to date in all territories except China and Japan. Now North American subscribers will be able to enjoy IDAGIO for just $9.99 per month in the US and Canada, either at idagio.com or through IDAGIO’s mobile apps for iOS and Android and desktop apps for macOS and Windows.
By means of an innovative new partnership with Sonos wireless sound systems, IDAGIO users will also be able to stream music directly from the apps to their Sonos devices, from which they will have full access to all IDAGIO’s special features. The internal funding round brings the total raised by the service to over EUR 20 million since its foundation in 2015.
IDAGIO’s founder Till Janczukowicz explains:
“The confidence of our investors indicates that we are on the right path. Making classical music really work in the digital space needs profound ground work. Results don’t come overnight. Besides expertise in content and technology, you need patience, a great diversified team and the respective funds. The current investment allows us to launch in North America. and to further establish our position as a leader in the classical music tech sector. We are honored by the trust of our customers, musicians, labels and investors and we are looking forward to offering classical music lovers in North America the IDAGIO experience.”