Issue #489: Pandora to Boost Ad Business with New Ad Formats; Nashville’s Craft Brewed Music to Launch Oct. 1

Blog, Music, Streaming

Pandora To Boost Ad Business With New Ad Formats

The streaming music service Pandora, which counts over 71 million active monthly users, is looking to boost its ad sales business by launching three new ad formats.

New Nashville-based streaming service seeks to be craft beer for music industry
New Nashville-based streaming service seeks to be craft beer for music industrywww.tennessean.com
Craft Brewed Music, founded by a professional musician, is targeting “adventurous listeners” with its subscription-based service.

Spotify’s $5 Student Plan Now Includes Showtime and Hulu Subscriptions
Spotify’s $5 Student Plan Now Includes Showtime and Hulu Subscriptionsvariety.com
That’s a $29 value for just 5 bucks — if you’re enrolled at a U.S. college or university.

Music Streaming Platform "iMusify" Will Run on NEO, Will Soon Enter ICO
Music Streaming Platform "iMusify" Will Run on NEO, Will Soon Enter ICOwww.bitrates.com
iMusify is building its streaming media service on NEO. It is focusing on compensating participants, but it doesn’t want to scare away customers who aren’t familiar with the blockchain.

What is the ROI of a music video for developing artists in 2018?
What is the ROI of a music video for developing artists in 2018?www.theindustryobserver.com.au

I often wonder why developing artists invest $5,000 – $15,000 on video clips.

Apple Music Is Gunning for Dashboard Dominance With Android Auto
Apple Music Is Gunning for Dashboard Dominance With Android Autowww.digitalmusicnews.com
Apple Music is already available on Android devices.  But now, the company is taking that one step further with a beta test for Android Auto integration.

Instagram Instgr-albums: aligning the social network
Instagram Instgr-albums: aligning the social networkmusically.com

So Jaden Smith released his (remix) album solely on Instagram. It’s a typically obtuse promotional move from Smith, a pop star who once tweeted that “Instagram is not the answer”.

Danny Brown Is Twitch Rap's First Superstar
Danny Brown Is Twitch Rap's First Superstarwww.stereogum.com
Danny Brown just dropped “the first-ever Twitch album,” but it won’t be the last.

Will Virtual Reality Concerts Ever Go Mainstream?
Will Virtual Reality Concerts Ever Go Mainstream?www.hypebot.com

Although Virtual Reality tech dropped with a huge amount of promise this immersive entertainment technology hasn’t quite taken in off in the way many thought, despite many efforts to the contrary.

Online Music Streaming: Indie notes in Apple Music bring Indian fans
Online Music Streaming: Indie notes in Apple Music bring Indian fanswww.financialexpress.com

As Apple Music starts composing its India song, it bets big on independent musicians, indie bands.