Insomniac and LiveXLive Media announced today that Insomniac, LiveXLive, Zebra Entertainment and Tencent Video, China’s largest video-streaming company, have signed a distribution agreement for Tencent Video to livestream the Electric Daisy Carnival (EDC) Las Vegas to audiences in mainland China, Hong Kong and Macau.
This partnership comes on the heels of LiveXLive’s recent announcement to launch an exclusive channel with Insomniac and be the exclusive global livestreaming partner for more than 50 of Insomniac’s festivals and events, including EDC Las Vegas.
EDC Las Vegas is North America’s largest three-day dance music festival and will broadcast live from the Las Vegas Motor Speedway May 18-20, featuring the biggest names in dance music for its 22nd incarnation.
The lineup features more than 250 of the top dance music artists around the world performing across eight dynamic and awe-inspiring stages all weekend long. More information surrounding the artists who will be featured on the livestream will be announced on show days.
Through LiveXLive and Tencent Video, the EDC Las Vegas livestream will be available to audiences around the world, expanding the reach of EDC Las Vegas and increasing the international dance music fan base.
Viewers in China, Macau and Hong Kong will be able to watch the livestream on the Tencent Video website, apps on mobile, tablet and smart TV. The agreement with Tencent Video originated through Zebra Entertainment, the local promoter of EDC China and a valued partner of EDC parent company Insomniac, the producer behind some of the most innovative, immersive music festivals and events in the world.
“We are fortunate to partner with Tencent Video, providing a unique opportunity to expand the EDC Las Vegas fan base into China, Macau and Hong Kong,” said Rob Ellin, CEO and chairman of LiveXLive. “As we scale our company, we couldn’t ask for a better international partner. We are grateful to Zebra Entertainment for bringing us this exciting opportunity, and we fully expect this to be the first chess move in expanding our relationship in the near future.”
“Being a digital media pioneer in China, Tencent Video has always attached great value to international music content partnerships,” said Alan Deng, director, Tencent Video. “We are honored to collaborate with LiveXLive and EDC Las Vegas, a truly influential brand in the global electronic music scene. With this partnership, we can connect millions of young Chinese viewers with ravers from all around the world, showcasing great music and an amazing vibe.”