Unified Signal announced today that it has entered into a partnership agreement with Napster to launch a turnkey music service. The product will enable Unified Clients to launch their own private label music streaming service powered by Napster with over 30 million music tracks, including the ability to add unique and proprietary audio and video content and customized playlists.
Over the last 3 years, paid music streaming subscriptions have grown to over 130M and have become mainstream, allowing on-demand access to virtually all the music professionally recorded. With the Napster service app on your mobile phone, consumers can easily find the music they are looking for, including the newest releases, and can easily discover more artists.
Unified Signal is integrating the Powered by Napster platform into its proprietary cloud based billing platform, allowing Unified Signal client’s customers to quickly and securely subscribe to music streaming services as well as handle all the monthly billing and care. Unified Signal’s partnership with Napster allows its clients to bundle yet another service to its core wireless offering. Now Unified Signal’s client’s customers will be able to bundle music with wireless, home telephone, and its private label mobile wallet / debit card enablement services.
Paris Holt, CEO of Unified Signal commented, “We believe that value added services such as music streaming when bundled with core life centric services such as wireless, adds tremendous value and differentiation to our client’s product portfolio.”
This announcement comes on the heels of Unified Signal launching Hip Hop legend Kurtis Blow’s Hip Hop Global Mobile, whose strategy is to bundle wireless with their own private label music streaming service.
Bill Patrizio, CEO of Napster commented: “We are very pleased to partner with Unified Signal and support the launch of a compelling music streaming service for their mobile carrier clients. Napster has a long and successful history with the telecom industry by delivering branded and co-branded music streaming subscription services to mobile subscribers around the world. This new partnership with Unified Signal represents an important step in the execution of our ‘Powered by Napster’ strategy for mobile carriers in the U.S.”