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Deutsche Grammophon and IDAGIO Start New Partnership

Deutsche Grammophon, the world’s oldest classical music label, and IDAGIO, a leading classical music streaming service available in over 70 countries, have today announced an extensive partnership agreement.

The IDAGIO catalogue, which already comprises more than half a million tracks, will now include the complete catalogues of Deutsche Grammophon, Decca, Philips Classics and all classical music productions released by the acclaimed Munich-based ECM label.

Currently 15,000 tracks in lossless audio quality are being added to IDAGIO every week.

IDAGIO will feature custom created playlists curated by Deutsche Grammophon and its artists, and will be supported by additional marketing and promotional initiatives as part of the partnership.

“There’s hardly a classical music lover on this planet who has grown up without the legendary Deutsche Grammophon recordings,” Till Janczukowicz, founder and CEO of IDAGIO, said.

“They represent uncompromising quality and magical moments in music. Combining their large catalogue with our technology will allow user experiences that were previously unthinkable. Now, music lovers will be able to compare a Carlos Kleiber Beethoven symphony with Leonard Bernstein and hundreds of other conductors within seconds. IDAGIO turns every smartphone into the ultimate classical music collection.”

Dr. Clemens Trautmann, President of Deutsche Grammophon, noted that IDAGIO has helped ‘enrich the dynamic streaming market with an innovative and user-friendly solution for classical music fans.”

He added: “We look forward to working together and are confident that this partnership will once again open Deutsche Grammophon’s rich and historic catalogue to many more people around the world, enabling them to discover exciting music – from fantastic new releases by our artists to timeless rarities from our catalogue.”

Filed under: Blog, Business, Deals, Music, Streaming

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Jeff loves music. He also loves band t-shirts, which has become something of an obsession. There's a vintage Roxy Music t-shirt on eBay for $299 he is absolutely going to get when he starts making the big bucks.

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