A company may have a well-known name, it may be powerful, it might be innovative and it may have an annual revenue stream that rivals some smaller countries, but that doesn’t mean that everything will always work out, especially when it comes to new technologies that many in the world are still getting used to. Of all the sub-industries that have shown the giants of the tech world some humility by forcing them to cope with failure, streaming music seems to be the one that is the most consistent, even if it should have been an easy money grab for many of them.
Power players like Microsoft, Samsung and to a lesser extent, Google, have all seen their efforts fall far from projections and expectations, despite massive promotions and teams that would make any music startup salivate. Seeing one of these companies fail with any new venture is odd, but all three shows that perhaps this is one world where bigger isn’t always better, at least in the beginning.
Read Article: Forbes