Music streaming services are hard to beat. With millions of users – Spotify alone had 60m by July 2017, and is forecast to add another 10m by the end of the year – paying to access a catalogue of more than 30m songs, any initial concerns seem to have fallen by the wayside.
But while consumers enjoy streaming, tension is still bubbling away for the artists whose music is being used. There is a legitimacy associated with having music listed on major digital platforms, and a general acknowledgement that without being online you are not a successful business operation or artist.
Even the biggest stars are struggling to deny the power of Spotify, Apple Music and the like.
Read Article: The Conversation