LiveXLive and Cinedigm have partnered in a worldwide distribution agreement that will give music fans across the globe access to LiveXLive’s live and original video programming. Cinedigm will focus on circulating the LiveXLive service worldwide on cable, satellite, skinny bundles, and digital distributors, as well as distribution of LiveXLive’s programming rights into the digital retail ecosystem, including Amazon, iTunes, and Netflix, among others.
Additionally, through a recent joint agreement with Cinedigm and Jungo TV, LiveXLive’s channels and content will also be distributed onto cable, telecommunication, and technology companies in fast-growing, emerging markets, which represent over 2.5 billion consumers.
Territories and countries targeted will include: China, South East Asia, India, Turkey, The Middle East and North Africa. The partnership will also extend to CIS nations (Commonwealth of Independent States), including Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Uzbekistan and Ukraine.
“Programmers, platforms, and most importantly, consumers, are demanding great ‘experiential programming,'” said Erick Opeka, EVP of Digital Networks for Cinedigm. “LiveXLive’s lineup of the world’s best live music events and programming fills an immense void in the market, and we’re excited to help deliver it to fans worldwide.”
As a part of the agreement, Cinedigm will distribute LiveXLive live broadcasts as well as interviews, “best of” festival moments, and other original content.
“Cinedigm is a true leader in global distribution. With this partnership, we will be able to extend our reach, so we can share our content with music fans worldwide,” said Rob Ellin, CEO and chairman, LiveXLive.