Stingray has a good reason to proudly wave its maple leaf today. The Stingray Music mobile app – the only 100% Canadian-made free music app – hit a major milestone by topping 2 million downloads, doubling the number reached in 2016. Over 60% of downloads originated in Canada, confirming widespread adoption across the country.
The Stingray Music mobile app is a free service available to Canadians through entertainment content providers such as pay TV providers and mobile operators.
Over the past 12 months, 3.3 million monthly visitors have spent an average of 9.2 hours a week listening to Stingray Music’s expertly curated channels (compared to 5 hours a week the previous year, an engagement that was already far above the industry average.)
“It is incredibly rewarding to witness the widespread adoption of the Stingray Music mobile app, especially right here at home,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “Although downloads do not tell the whole story behind the success of any app, hitting such an important milestone validates our commitment to providing listeners with the greatest music discovery app on the market. There are many other streaming services out there, but none that are dedicated to promoting Canadian talent from coast to coast. We will continue to improve and develop our service, and pursue our mission of promoting local talent here and abroad.”
The Stingray Music mobile app features over 2,000 channels in 100 genres including 200 channels dedicated to Canadian music. Each channel streams an average of 10-15 hours of continuous music, more than any other music mobile app.
With a reach of 90% of the Canadian market (10 million households), being broadcast on Stingray Music results in incomparable visibility for local talent. Close to 15,000 Canadian artists and bands are featured on Stingray Music.