AXS and Spotify have announced a global partnership where music listeners will get personalized recommendations for live events in their area through the tens of thousands of live events AXS tickets annually.
The more than 100 million active Spotify users will be able to buy AXS tickets through the Spotify desktop or mobile app. Personalized event recommendations of AXS events will be based on listening behavior, artist preferences, user location and will be delivered to the listener in multiple ways.
“This integration enables a direct connection between the 100 Million Spotify users and seeing their favorite bands live,” said Dean DeWulf, SVP, Music for AXS. “Fans, Artists, promoters and our venue clients all benefit from this aligned technology — it’s a natural fit that extends the reach of the AXS platform into the Spotify ecosystem.”
Directly integrated through the AXS API for a seamless and real time user experience, the Concerts Section on Spotify now surfaces personalized events.
Events will also appear on the Artist Pages under the Concert tabs on Desktop, Artist Pages on Mobile under On Tour, and in the Concert Recommendation emails Spotify sends out on a bi-weekly basis.
This is a global arrangement. Iconic venues such as Staples Center, Santa Barbara Bowl, Red Rocks Amphitheatre, Sprint Center, Target Center, Verizon Theatre, Forest Hills Stadium and Infinite Energy Center in the US, The O2, SSE Arena Wembley and Hyde Park in the UK and the Stockholm Live event district in Northern Europe containing the four arenas Ericsson Globe, Tele2 Arena, Hovet and Annexet, are included in the partnership.