When the United States government intervened in Sprint’s attempt to buy out competitor T-Mobile in 2012, it threw a wrench in Sprint’s plan to gain a competitive edge in what its CEO Marcelo Claure calls a game of scale. Today, the Kansas-based telecom giant is rumored to be revisiting the possibility of a merger, but with an additional tool in its arsenal: differentiation, thanks to its deal with Tidal.
Sprint in January acquired a 33 percent stake in the music streaming platform launched in 2014 by rap artist and entrepreneur Jay Z. Last week, the wireless provider’s more than 45 million customers were gifted six months’ access to Tidal’s top-of-the-line streaming tier, which is typically $20 per month in the U.S. (Tidal competitors Spotify and Apple Music are both $9.99 per month for premium streaming subscriptions.)
Read Article: SFBJ