Napster today announced a new partnership with Japanese internet services company Rakuten to enhance Rakuten’s on-demand music streaming service, Rakuten Music.
Napster will deliver song playback and curated playlists from its catalog to Rakuten Music, with a total of over 20 million songs to be added by fall 2017.
The two companies are also working on other collaborations to enhance the features of the Rakuten Music service.
Japan is the world’s second largest music market after the United States. While CDs and other physical formats still dominate the music industry in Japan, streaming services are beginning to gain momentum.
Rakuten Music will expand the music catalog available to its current subscribers to include songs from global independent music labels. As part of its ongoing support for all artists big or small, Napster will now introduce music from millions of independent artists to music fans in Japan.
“We’re seeing the emergence of a new era of on-demand streaming in Japan,” Brian Ringer, Napster Chief Technology Officer, said. “Today, we’re excited to partner with Rakuten, a world-class brand, to extend the Napster experience into Asia and bring the Japanese music community access to over 20 million tracks through our partnership with Rakuten Music.”
“We’re excited about collaborating with Napster to enhance our on-demand music streaming service in Japan,” said Naho Kono, managing executive officer of Rakuten, Inc. and head of the company’s e-commerce business. “By expanding our offering with music from Napster’s diverse catalog, we aim to give Rakuten Music subscribers the opportunity to find and enjoy new music from around the world.”