California Roots Music Festival, LiveList Refine Branded Live Stream Model

LiveList and Weedmaps have teamed up to power the 2017 California Roots Music & Arts Festival live from Monterey, CA on May 26-28, 2017.

The global reggae community will be able to tune in for more than 25 hours of premium live content across three days that includes performances from over 20 internationally-known artists including Rebelution, Jurassic5, Dirty Heads, SOJA, Thievery Corporation, and more.

Few festivals have been able to create a mutually valuable brand-festival relationship focused on active engagement as opposed to passive viewing.

Combining top quality production and capture into the LiveList LiveChannel experience, fans can chat with artists and each other, post messages on a hashtag board, write articles and engage in real-time polls all the while engaging in a shared live experience.  Weedmaps, the presenting brand partner, will erect a “couch stage” in the center of the action for artist interviews, fan incentives and other goings-on — and all the activities will be live streamed as well as part of the larger program.

Dan Sheehan, Co-Owner and Co-Producer of California Roots commented: “We have been investing and developing our live stream offering for several years, and are excited to have a forward-thinking brand partner like Weedmaps add value and creativity to our digital content offering. This will be our second year working with LiveList, who we value as a leading partner in this space and we couldn’t be more excited to export our festival to a global audience.”

Fans can watch the livestream on Livelist.com, CaliforniaRootsFestival.com, and other affiliated media partners.  You can also download the iOS or Android LiveList app to watch the experience on your phone or tablet.

“LiveList aggregates the global supply of live streaming music festivals & performances, and we partner with select festivals and brands that we believe understand the next medium of online video — live — to create compelling new experiences that move the industry forward,” commented Allen Sanford, CEO of LiveList.  “California Roots & Weedmaps have defined a great model for the festival world moving forward in the live streaming marketplace, and we believe this will provide a sustainable model for the industry moving forward.”

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