How Spotify is Wooing Brands

The world’s largest music streaming service is ramping up its efforts to attract advertisers in the Philippines, where its recent TNS-commissioned study showed two in five Filipinos with Internet access listen to music on Spotify.

Joanna Wong, head of business marketing for Spotify in Asia Pacific, shared some insights on how the tech company is trying to woo brands in the Philippines.

“Moments-based marketing” is one key trend that Spotify believes will go mainstream this year.

“It really allows marketers to really send the right message to the right audience at the right time,” she said in a recent interview with BusinessWorld.

Read Article: BusinessWorld

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