It’s not gonna work. The music business is a race to the bottom. A scummy cesspool wherein rules are made to be broken and fealty is paid to money but the true currency is fans and attention. He or she who restricts access pays the price. And those who don’t scoop up the proceeds.We’ve seen this movie before. With independent promotion. Documented quite well in the all time tome “Hit Men.”
As soon as one major stopped paying, the others doubled down. Who’s gonna give up all that revenue?Come on, the stories the past few months have been about records being broken. Ed Sheeran and Drake releasing new music and getting stratospheric streams. Suddenly, they’re gonna take themselves out of the game? Forget Taylor Swift, that’s a sideshow.
From a previous era, a transition from files and physical to on demand streams. Everything moves, everything changes, but the truth remains you’ve got to strike when the iron is hot. When the buzz is in the air. When people care.
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