Music and tech fans are making their annual pilgrimage to Austin, Texas, this week for the South By Southwest (SXSW) festival.
What began 30 years ago as a showcase for local musicians has morphed into a must attend event for startup entrepreneurs and musical talent alike.“The way they’ve structured the festival is pretty genius,” Canadian-born entrepreneur and musician Jared Gutstadt told BNN in a phone interview. Gutstadt — president, chief creative officer and co-founder of audio creative agency Jingle Punks — is a long-time SXSW attendee. T
his year, his firm will be marketing its partnership with iHeartRadio to create radio jingles on behalf of brands.
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