Country Music May be Pandora’s Secret Weapon

pandoraWhen Pandora Media Inc. launches its $10-a-month music service next month, it faces steep competition from a host of more established streaming providers.

But the Internet-radio giant has an edge with one relatively untapped fan base that has long been willing to pony up for tunes, albeit often in the form of CDs at Wal-Mart: country music lovers.With 55 million of its 78 million active monthly listeners having tuned into its “Today’s Country” station, Pandora is a trusted brand in the country world, said Cindy Mabe, president of Vivendi SA’s Universal Music Group Nashville.

The country-music subsidiary says 10 of its artists each have had songs streamed on Pandora more than 1 billion times.

Read Article: MarketWatch

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