Pandora’s Next Big Sound Creates ‘Moneyball for Music’ With Big Data

Alex White grew up surrounded by music—his father is a professional cellist and he’s played in several rock bands.But while interning at Universal Music Group, he recognized that using CD sales to sign bands and influence sales decisions was an outdated strategy in the age of streaming.

So he and three Northwestern University classmates launched Next Big Sound, a Moneyball-style big data tool for the music industry. The company’s free software analyzes metrics like social media traffic, streaming statistics and listener demographic information to determine artists’ influence and popularity.

Read Article: Observer

Respond to Pandora’s Next Big Sound Creates ‘Moneyball for Music’ With Big Data

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s