Next wave of innovation: Virtual reality
Music execs might have been caught off guard by file-sharing and other technological innovations, but the resulting wounds have taught the industry a valuable defensive tactic: Sleep—to paraphrase Napster’s one-time archnemesis Metallica—with one eye open, lest it get blindsided by change yet again.
If virtual reality is going to be as explosive as the experts predict (ballooning to nearly $30 billion in revenue by 2020), the music industry will be ready. Big names like Paul McCartney, U2, Björk, Coldplay, and Deadmau5 are just a few of the artists who have already embraced V.R. in the form of immersive music videos or live concerts that invite fans onstage.
Read Article: Fast Company