Streaming encourages curiosity.
With streaming rather than downloads, access replaces ownership and the commitment is of time, not money. That’s still significant, but it doesn’t feel so irrevocable. Where downloads and playlists favored the lone song, streaming gives the artist and the album a fighting chance again.
Anyone interested in a particular artist, from die-hard fans to novelty seekers, can listen to a whole album repeatedly — not just song samples, not just YouTube choices — and let subtler material sink in. Musicians don’t need to think so exclusively about what sounds, beats and structures the radio gatekeepers will allow; they can get poetic, political, sonically weird or all of the above. While big and glossy still works, it’s just possible that odd and heartfelt will, too.
Read Article: NY Times