Spotify, Amazon, Google, and Apple found there was no substitute for that human touch, to quote another Springsteen number, so a coveted career came into being. Like music supervisors in film and TV, curators are now industry gatekeepers, approached with reverence.
These invisible influencers can break an artist through a choice playlist placement.Perhaps the music curator is the inevitable new link in a chain that includes record labels, managers, critics, DJs, publicists, and fans. These experts (often bloggers and industry pros) bring their background and taste into play to create customized listening experiences for rabid and casual music consumers alike. They comb catalogs, analyze stats, and sweat the small stuff to improve our lives.
Curators know there is a mix for every mood, ever party, and every life event.
Read Article: Observer