In this context, the music recording and publishing industries are no longer prepared to stay on the sidelines and just gratefully acknowledge YouTube’s role in promoting music and, often, new talent. As YouTube’s ad earnings grow in tandem with its popularity it is being perceived as a beneficiary of proprietary sound recording and musical compositions that demand more consideration at a time when consumers of music are demonstrably paying more for it and are expected to continue doing so in the future.
The reform of longstanding safe harbor provisions, and their relationship to music making, are in the end a discussion about how the shares of recorded music product should be distributed over the Internet. So far the spoils have gone to the colonists, i.e. the technology companies and, particularly, YouTube.
Read Article: Music Business Journal