While the number of Tidal subscribers subsided and Pandora plotted its grand music-on-demand service, there was a team sitting in a grungy (in a good way) Parisian office wondering what kind of music you’d like to listen to to get you excited in the morning.
That company is Deezer, the European streaming music service that has high hopes to crack America’s ultra-competitive market while simultaneously expanding to new territories like Asia and South America.
On top of its ambitions in America, it wants to keep up appearances in France, its home country, where it says that half the citizens have had a Deezer account at some point in their lives, and sneak into more homes in neighboring countries like Germany, Austria and the UK. It’s a tall order – and one that seems to get taller every time it turns around.
Read Article: TechRadar