Media, both domestic and overseas, spent a lot of time focused on the streaming services arriving in Japan in 2016. Months of “Can these platforms thrive in CD-loving Japan?” speculation reached a climax in September, when global market leader Spotify finally debuted here. There was a big press conference, launch parties and one final flurry of articles pondering if this could be the sea change so many thirst for in the country’s music industry.
One problem, though — that shift already happened, via digital platforms that arrived in Japan years ago, and which became pop cultural forces over the course of this year.
Source: The Japan Times