Deezer has entered into a multi-year partnership with Manchester United.
As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.
United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.
The campaign launches today across the social media channels of both partners, will star Jesse Lingard, Paul Pogba, Morgan Schneiderlin, Ashley Young and Rio Ferdinand, and explores how music can help footballers to focus and relax and so improve their performance.
Deezer is already the exclusive source of live Premier League commentary in 37 European countries outside the UK & Ireland, with 380 matches per season in both English and Spanish.
Hans-Holger Albrecht, CEO of Deezer, said: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content.”